Publisher’s Association
Disciplines covered
Brand identity
Web design
The client
Publisher’s Association
The task
Modernise The Publishers Association, offer more value to paying members and change the perception that the organisation is only about representing traditional book publishers through a rebrand and new website.
The Team
Design Director – Tom Lowein-Levy
UX – Marcus Villasenor
The logo is abstract but inspired the idea of amplification. It was important that the logo didn’t reference books as digital publishing is also included. The logo was also animated.
Process
I hosted strategy workshops to define the brand. On the right are some of my early explorations of the mark.
