Sky Glass Launch

Disciplines covered

UI/UX
Design system
Brand design
Motion
Storyboarding

Situation

Sky is a multi-national broadcast company. For the first time they were making a physical product in order to compete with the likes of Apple.

Task

Create a world class digital experience to promote, explain and sell the new TV from Sky - ‘Sky Glass’. This was agile, with design sprints every week, multiple work streams, and many stakeholders to satisfy. Sky wanted to draw on their existing brand to create a sub brand and land that Sky is re-inventing the TV to be in the heart of the home. The main content for the site could be categorised into a set of key marketing messages known as ‘reasons to believe’.

https://www.sky.com/

The Team

Design Director – Daisoo Lee
Senior designer – Tom Lowein-Levy
Producer – Saarah Farooq

— Lyssa Mcgowan, Sky Chief Consumer Group Officer

All throughout the project I helped develop and work within the Sky design system.

A big part of the project was the ‘Buy’ journey. This is a step by step process with a configurator section where the customer can customise and purchase the TV as well as choose their content package.

“Well done everyone, I think the aim of project has been achieved in creating a world class digital experience.”

Tasks

Amongst all of the usual brand and digital tasks, my role was to:

  • Drive up standards of digital creativity and suggest alternative ways of doing things.

  • Collaborate between Sky’s brand team and digital team in a hybrid role.

  • Ensure the Sky Glass brand and design system was developed and implemented consistently and effectively across such a large project.

Process

Early on in the process, we did strategic work to define the angles and the way in which the TV should be presented, collaborating with the render artists to produce a 3D model of the TV.

User research dictated which of the key messages should to be prioritised according to consumer’s interests and helped define the information hierarchy of the site, although this changed many times throughout the process. Value for money as well as simplicity were top. Research of the existing Sky.com website showed a wide variety of user screen sizes but confirmed the need for a mobile first approach.

One of many design challenges we were set was to explore how we show the scale of the TV. Below are some of the many ideas and iterations we went through.