USP College

Disciplines covered

Brand identity
Web design
UX/UI

The client

A website design for USP College. The college is focused on technical skills and making you employable.

The task

They wanted to appear more like a startup. The aim was to make the design feel more like that of a product than that of a typical university and the main landing area was focused on a set of icons with no photography trying tell sell a student experience.

It was a large, complex site with lots of information on course structures and search functionality.

The Team

Design Director – Tom Lowein-Levy
UX – Marcus Villasenor

Process

Lots of concepts for the site were explored around the idea of a career journey before the decision was taken to go with a simple set of icons.